Business Intelligence and Data Mining Made Accessible

I published my first book, Business Intelligence and Data Mining Made Accessible, on Amazon Kindle, today on the most auspicious Akshay Tratiya (Invincible Third Day) today.

This book fills the need for a concise and accessible book on the topic of Business Intelligence and Data Mining. It is a conversational book that feels easy and informative. This short and lucid book covers everything important, with concrete examples, and invites the reader to join this field.


Business is the act of doing something productive to serve someone’s needs, and thus earn a living, and make the world a better place. Business activities are recorded on paper or electronic media, and then these records become data. There is more data from customers’ responses and from the industry as a whole. All this data can be analyzed and mined using special tools and techniques to generate patterns and intelligence, which reflect how the business is functioning. These ideas can then be fed back into the business so it can evolve to become more effective and efficient in serving customer needs. And the cycle continues. This book essentially expounds of this virtuous cycle.

Data analytics and data-based decision-making are hot topics now. Big Data has entered the common parlance as many kinds of data are generated by business, social media, machines, and more. Organizations have a choice: they can be buried under the avalanche of data, or they can do something with it to increase competitive advantage.

Students across a variety of academic disciplines, including business, computer science, statistics, engineering, and others are attracted to the idea of discovering new insights and ideas from data. This book is designed to provide a student with the intuition behind this evolving area, along with a solid toolset of the major data mining techniques and platforms.

Existing textbooks in this field seem too long, too technical, and too complex. This book has developed from my own class notes, and reflects my many years of IT industry experience, as well as many years of academic teaching experience. The chapters are organized for a typical one-semester graduate course. The book contains many case-lets from real-world stories at the beginning of each chapter. There is a running case study across the chapters as exercises.

This book can also be gainfully used by executives, managers, analysts, professors, doctors, accountants, and other professionals to learn how to make sense of the data coming their way. This is a lucid flowing book that one can even finish in one sitting, or can return to it again and again for insights and techniques.




2 thoughts on “Business Intelligence and Data Mining Made Accessible

  1. It really helped me to learn and understand Business Intelligence and Data Mining with in short period of time.
    From all available books in the market I highly recommended this book. Because this book is well organized to read and understand easily the whole concept of Business Intelligence and Data Mining course for Post-graduate and other students. In addition, this book contain plenty of examples to make more brighten data mining.

  2. This book tells you how to **think** from the angle of data when you make decisions.
    This book does an excellent job in providing a clear perspective in simple words. All the fundamental DM ideas are explained by almost plain words illustrating human’s thinking process. You will feel all the DM methods are familiar even though you have never learned them because they are presented with help of simple examples and lot of visuals. The explanation provided in the book is very simple and easy to understand for any person.
    It can be your first DM book or an insightful book worth revisiting from time to time. It is close to being the perfect guide for the intelligent reader who — regardless of whether s/he has a tech background — has a sincere desire to learn how the tools and principles of data science can be used to extract meaningful information from huge datasets. Fortunately, I had an opportunity to learn data mining from the author himself.
    Highly recommended.
    I love this book!

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